Our old school metal lunch boxes are a HUGE success, however, these were more of a collectible style item that was designed more for displaying on a shelf or in a cabinet rather than for kids to take to school.

The new Signature Series SOFT lunch boxes are more kid friendly and are ideal for taking to school, to the race track or camping.

You can even keep toys inside.

All soft lunch boxes are fully insulated to help keep food (or toys) cool and have a nylon web handle and full zipper for convenience.